Analytic scale distributor and service provider wanted an updated, secure and responsive website. After analysis of the site’s structure for improved navigation & SEO considerations, Carlton Scale gained a website that was more interactive and rich in content. A widget was added to calculate good weighing practice to further engage website visitors. To boost their digital marketing, we provided training on Google Analytics, Webmaster Tools and social media. Carlton Scale saw immediate improvements in their traffic, customer response and continue to implement the marketing strategies.
A fresh approach to customer relationship management needed full-scale development for a mobile app on iOS and Android plus a web interface. We worked to provide a clean intuitive layout for a CRM for all technical abilities that manages the data on the backend fluidly. Both apps are native to give the best possible experience on the mobile device. A marketing website was created to bring traffic and brand exposure with the message of a CRM to use anywhere, anytime. Digital marketing tools of social media engagement, email marketing and SEO were added to the overall strategy of launching a new company.
Fine heirloom woven outdoor furniture manufacturer desired improvements to their website organization. We designed a browsable product catalog for easy to find products and collections and to showcase product variations. Supporting their retailers and sales reps, we developed a secure area for them to check order status, reprint invoices, and download marketing materials. A custom branded iPad app was also developed for showcasing media and enabling on-the-go ordering capabilities. Centralized data management is in CruxDB, our cloud database platform.
Boat building company sought development of a website to configure boats with criteria of color, engine and electronics, along with integration to previous custom web applications designed for their ERP. Boat images display while adding options, giving potential customers full view of their boat. Xtern has also assisted in software development of a dealer portal with a user management page and scheduling production module.